Expertise in qualitative research

Claro Research is an expert in qualitative market research, with a rich and varied arsenal of offline and online research methodologies, tailored to your particular issue:

  • Single interviews or dialogues
  • Focus groups
  • Inhomes
  • Instore visits
  • Workplace visits
  • Intercepts and observations
  • Skype calls
  • Online communities
  • Online assignments

Concept development

We are specialised in proposition development (concept development) and positioning research. We carry out amazing projects; writing and continually tweaking concepts whilst searching for what lies at the core: triggering propositions based on relevant customer needs.

To achieve this, Claro Research often works with experienced marketing consultants. It has carried out projects such as these for brands in food, personal care, healthcare, media and retail.

A selection of the research projects Claro Research carries out regularly:

Market and target group analysis

– Gain insight into how customers deal with supermarket offers, through an online diary and single interviews.

– Discovering the potential of online magazines, through an online community, product test and focus groups.

Evaluation of new propositions and formulas

Evaluation of a new retail formula through accompanied shoppings and focus groups

Customer journey

Accompanying passengers during their journey to, from and on the airport

Communication research

Pretesting new campaigns and new packagings for brands in the personal care and healthcare industry. Through single interviews and focus groups